How Coaching Works
How Coaching Works
Augustine
1/15/20252 min read
How Life Coaching Works — Step-by-Step Process
Here’s a clear, practical walkthrough you can use with clients (or follow yourself). I’ll keep it coach-friendly and client-ready.
1. Initial Contact / Inquiry
Client reaches out (email, form, call, LinkedIn).
Coach responds with a short welcome and next steps (intro call or questionnaire).
Typical output: 5–10 minute intake message or link to a short questionnaire.
2. Discovery / Free Intro Session (30–45 min)
Purpose: understand the client’s situation, goals, and fit.
Coach asks big-picture questions (current state, desired state, obstacles).
Coach explains methodology, session length, frequency, fees, confidentiality, and cancellation policy.
Typical output: Decision to proceed + proposed coaching package.
3. Intake & Goal Setting (Session 1 — 60–90 min)
Complete intake form (values, strengths, history, current challenges).
Co-create 1–3 clear coaching goals using SMART or CLEAR format.
Establish success metrics and a rough timeline (e.g., 8–12 weeks).
Agree on logistics: session cadence (weekly/biweekly), communication, homework, payment.
Typical output: Written coaching agreement + documented goals.
4. Assessment & Baseline (early sessions)
Use assessments (strengths, values, stress, life-balance audit) if helpful.
Identify limiting beliefs, habits, and resources.
Map the gap between current state and desired state.
Tools: worksheets, life-balance wheel, StrengthsFinder-style prompts, simple surveys.
5. Create an Action Plan (co-created)
Break goals into smaller milestones and weekly actions.
Identify quick wins to build momentum.
Define accountability checkpoints and KPIs (e.g., applications sent, daily habit streak).
Typical output: 4–8 week action plan with tasks and measurable indicators.
6. Regular Coaching Sessions (usually 45–60 min)
Structure: brief check-in → review progress → deep coaching conversation → agree actions → close with accountability.
Coach uses probing questions, reflection, and techniques (visualization, reframing, role-play).
Client commits to practical experiments between sessions.
Frequency: weekly or fortnightly depending on needs.
7. Assignments & Practice (between sessions)
Homework: journaling prompts, behavior experiments, networking outreach, skill practice.
Track progress in a shared doc or tracker.
Coach provides resources: readings, templates, scripts.
Purpose: embed learning and create measurable change.
8. Midpoint Review & Adjustment (every 4–6 sessions)
Review what’s working, adjust actions and goals.
Re-assess confidence levels and barriers.
Celebrate wins and update milestones.
Typical output: Revised plan / renewed commitments.
9. Measure Outcomes & Close (final sessions)
Evaluate success against initial KPIs and goals.
Create a sustainability plan: maintenance habits, relapse plan, long-term resources.
Discuss next steps: follow-up sessions, alumni check-ins, referrals.
Typical output: Final summary, resources list, and optional follow-up schedule.
10. Follow-up & Alumni Support
Optional check-in after 1–3 months to reinforce gains.
Offer group sessions, newsletters, or micro-check-ins for ongoing accountability.
Typical Timeline & Packages
Short boost: 4 sessions (1 month) — focused goal (e.g., interview prep).
Standard transformation: 8–12 sessions (2–3 months) — meaningful behavior change.
Deep work: 6+ months — identity, career pivot, major life transitions.
What Coaches Do (Method)
Listen actively, ask powerful questions.
Hold clients accountable.
Use tools and frameworks to surface insight.
Co-create experiments and behaviours to try.
Provide emotional support without giving direct advice.
What Coaching Is Not
Not therapy (doesn’t treat mental illness).
Not consulting (doesn’t give prescriptive solutions as primary service).
Not mentoring (coach doesn’t impose their path).
Quick Session Template (60 min)
5 min — Warm-up & wins since last session
10 min — Review homework / metrics
30 min — Deep coaching (explore obstacle, reframe, create new strategies)
10 min — Define 1–3 concrete actions for next week
5 min — Close & confirm accountability
Sample Powerful Questions to Use
“What exactly do you want to have happen in the next 90 days?”
“What is the smallest action you can take this week that would move you forward?”
“What belief is holding you back from trying that?”
“How will you know you’re succeeding?”
How Success Is Measured
Behavior-based metrics (habits formed, actions taken).
Outcome metrics (job offers, relationship improvements).
Self-report measures (confidence, stress level, clarity on a 1–10 scale).